NetEnt Enters the Online Casino Affiliate Business

NetEnt promotes online slots games as casino affiliate.

The very first, immensely successful marketing tool for the online casino industry was the affiliate business. Affiliates are third-party marketing groups—most often individuals—who maintain web pages promoting one or more internet casino operators. The business boomed in the late 1990’s, and continues to grow to this day.

The concept is simple. An affiliate creates a website or web page promoting a casino product. They might boast about welcome bonus packages, new gaming titles, exceptional software brands, etc. Visitors to the portal who click on their links are directed to an online casino. If they sign up and make a deposit, the affiliate gets paid.

NetEnt casinos are very popular, especially among digital slots fans who enjoy the brand’s unique 3D graphics and features. As such, members of the online casino affiliate business who successfully promote NetEnt’s operators are often among the most profitable. And now, NetEnt wants to claim a portion of that revenue for itself.

NetEnt Promoting its Online Slots Games Through Casino Affiliate Marketing

According to company press release, NetEnt is expanding its business by becoming a casino affiliate of its own licensees. Perhaps the revenue NetEnt generates from creating the games and selling expensive contract licenses to hundreds of operators is no longer enough to satisfy their fiscal hunger. Why not take it a step farther and squeeze some extra revenue out of their best performing online casinos.

At the very forefront of the Swedish developer’s website, visitors will now find a link to “Play our Games”. Clicking this links takes the visitor to a section where their newest and most popular titles are on display. It includes games like the recently launched Jumanji Slot, fan-favorite Gonzo’s Quest, and the ostrobogulous Finn and the Swirly Spin, among others.

Visitors can click on any one of these titles to play for free, without risking real money. In the meantime, if they decide they’d like to put real cash on the line, there’s always a bright blue button to the right, inviting players to “Claim Your Bonus”.

A quick click of that link reveals a short list of NetEnt’s most reputable online casino licensees, followed by this message:

“Do you want the full experience? Join one of our casino friends and play with real money. They all have a special offer for you. Claim your bonus and take the opportunity to experience the great fun of casino gaming.”

NetEnt Lauds Beta-Launch of Affiliate Business

CEO Therese Hillman calls the company’s entrance to the affiliate market “an important and natural step” for NetEnt. “This new strategic initiative is a great way for us to strengthen our relationship with both operators and players.

“We know that we create entertaining slot games and our brands have a strong position on the market with a lot of fans and dedicated players,” says Hillman. “Through our affiliate site we’ll be able to supply operators with traffic and provide Netent fans with great content and offers when they play our games.”

There are only four operators on the menu for the time being, including the incomparable, mobile-centric LeoVegas Casino. That number is likely to grow in the near future, if and when NetEnt begins to realize the potential revenue of using affiliate-style marketing to promote its online slots games and casino brands.