iGaming software newcomer Imagina shares insight to making online slots for the present and future.
We’ve seen many, many iGaming software developers come and go over
the last 20+ years. Microgaming was the first, and continues to stand
tall today as the industry’s leading provider of digital slots and
other online casino games. Other pioneers like Cryptologic faded
behind growing competition.
It is now, and always has been, a race towards innovations. Companies
that keep pace with evolving technologies, cultivating innovation as
well as proven functionality, will succeed. Those that fail to evolve
with the times will not. It’s that simple. And now, a fresh new
company is hoping to soar above the silver-lined clouds of the
cybernetic gaming realm by using two decades worth of market data to
learn how to make the best online slot machines of the present and
Imagina Shares Insight to Making Online Slots
Imagina is a technology-first company founded in 2016 on the
self-professed “conviction that so much more can be done in the
industry.” With decades of experience in online casino operations,
game development and payments solutions, the team behind Imagina is
focused delivering on the highest-standard requirements of today’s
industry, while building upon the ever-changing demands of the
Making digital slot machines is the easy part. Creating games that
meet the strict licensing requirements of government regulators,
capture the attention of today’s top iGaming operators, and enthrall
countless players from all over the world – that is the real
Being a relative newcomer to the industry, Imagina cannot rely on its
brand name to sell games. Everything today’s top iGaming artists put
on the market gets headline recognition, but this small company is
still working to make a name for itself. It’s a challenge Managing
Director Andrew Gauci is proud to accept.
How to Make the Best Online Slot Machines
In an interview earlier this week, Mr. Gauci explained his belief
that success in today’s market is reliant strongly upon capturing
audiences within regional markets. Players in different areas of the
world have unique tastes when it comes to internet gambling
entertainment. He believes tapping into those niche markets is the
key to longevity in this industry.
“Online gaming is a global industry spanning numerous markets –
each of which admitting unique dynamics and nuances. This has seen
operators increasingly turning their attention on targeting local
player behaviour to maximise revenue potential,” said Gauci.
He goes on to explain his theory that video slots, while still
honorably popular, there is a mass player base shifting towards the
innovation of “localised niches” that incorporate immersive
backstories, animations and cultural branding.
One of Imagina’s top selling points is the provision of custom-made
games, hand-crafted to meet the needs of their operators. Gauci says
every game can be broken down into two main concepts; mathematics and
the “audio-visual experience”.
By looking at these aspects separately when spearheading the creation
of any new game, based largely on input from the client, the Maltese
studio is able to bring some new to the table with every digital
game they develop. Their lab technicians will even step back and give
operators full control over the mathematical side of a game, the
audio-visual experience, or both. As Gauci puts it, catering to their
clients’ needs is top priority, and if that means providing a
technical work space for operators to create their own vision, then
so be it.
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