Market analysts predict desktop, Android and iOS gambling has
nowhere to go but straight up.
No one can guarantee the actions of the future, especially where
internet-based technologies are concerned. There are no prophets of
eCommerce divining the secrets of popular networks to come. But that
doesn’t stop so-called experts from peddling their predictions for
the iGaming industry.
A week doesn’t go by without one market research firm or another
publishing a many-hundreds-page report projecting the future of this
multi-billion-dollar industry. They charge companies with a vested
interest in the business hundreds, if not thousands of dollars, to
access their reports. And those companies, desperate to get a head
start on the next big thing, or at least compete in a respectable
position in a globally saturated market, are more than willing to pay
the price to gain any shred of an advantage.
Such data means nothing to us little guys – we who join the
industry’s top online and mobile casinos, depositing money, enjoying
the entertainment on offer, and on our best days, requesting a
sizable cashout of winnings. We don’t need to read market reports.
Why should we care if UK regulators are strengthening their AML
policies, or if Live Dragon Tiger is attracting more players in Asia?
True, we don’t need to know those things. But there are some related
circumstances that directly effect Canada’s online gamblers, and for
that reason, I felt it prudent to share some of the more interesting
details in the latest reported finding of Advance Market Analytics, a
data research firm serving an array of clients, including Fortune 500
Predictions for Desktop, Android and iOS Gambling
AMA published a 210 page report in September detailing a
study of mobile gambling around the globe. Most of those pages
detail the past and present performance and market drivers for all
types of internet-based gaming – online betting, casino, poker,
lottery, and ‘other’. Issues are further segmented by countries and
regions, and yet again by primary operators and game developers in
the field (888, Ladbrokes, Microgaming, NYX, etc.)
Bypassing the details only marketing and production firms would be
interested in, let’s take a look at AMA’s player-centric predictions
for the future of iGaming; for starters, which direction the global
industry is headed in.
Nowhere to Go but Straight Up
The AMA’s researchers are all in agreement that the iGaming industry
has only one direction to travel in, and that’s up. Of all the
world’s gaming related markets, internet gambling has long carried
the label of fastest growth rate. That hasn’t changed, and isn’t
expected to anytime soon.
While land-based casinos continue to look for alternative ways to
sustain revenue streams, the digital realm is having no trouble
increasing game variety, aesthetics, and market awareness.
As the famous movie quote says, “If you build it, he will come.”
Information and communication technologies (ICT) are far from
reaching a precipice, and neither are the online and mobile gambling
apps that rely so heavily upon them.
Expansion of Live Dealer Games
Throughout the history of the iGaming industry, no game type has
attracted quite so much intrigue as live casino games. Employing real
dealers and sitting them behind actual tables in a virtual casino
studio is the absolute closest thing the virual gambling realm has
come to presenting real blackjack, baccarat, roulette and other
favorites in the comfort of players’ homes.
According to AMA, technological advancements mean that live dealer
offerings are still getting better. Capitalizing on that fact, more
live casino operators are establishing new studios, expanding old
ones, and coming up with a wider range of table games to offer.
Evolution Gaming’s Monopoly Live, Deal or No Deal Live,
Lightning Dice and Dream Catcher are all perfect
examples of the creativity developers are putting into this
fast-growing vertical of iGaming.
Better Laws for a Safer iGaming Experience
Just when you thought legal issues in the United Kingdom meant
nothing to us here in Canada, think again. The majority of desktop,
Android and iOS gambling operators are licensed in the UK. Odds are,
if you gamble online, you’ve already experienced UK-licensed iGaming.
Even if you haven’t, chances are the operators you’ve done business
with have been influenced by UK online gambling laws in some way.
The Gambling Commission (UKGC) is the world’s foremost authority in
iGaming regulation. They uphold the strictest player protections and
AML laws, and are quick to investigate and penalize any operator that
fails to comply with those laws. In short, the UK sets the bar for
all other regulatory bodies – at least, those with any degree of
self-respect – to follow.
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