iGaming industry shifts focus to eSports betting platforms amid
All around the
world, the Covid-19 crisis has people staying indoors and looking for
ways to pass the time. Sports fans shifted from live events to
watching historical moments on ESPN, but after a few weeks, that’s
getting a bit old. Those who enjoy taking action on sports have been
left with even fewer options, until now.
For the last two
decades, online sportsbooks have provided all the wagering action any
sports fan could possibly desire, and then some. Now, without any
live sporting events to bet on, some iGaming companies are shifting
their focus to a different type of sport – electronic sports,
or eSports, for short.
What are eSports?
competitive video game contests that take place on a PC or gaming
console. If you own a Playstation or Xbox, you should already know
what I’m talking about. Mass multiplayer online (MMO) games like
League of Legends, Call of Duty, DOTA2, CS:GO; these are some of the
most common titles that are played competitively by hard-core video
gamers all over the world.
events have spread like wildfire in recent years. There’s a League
of Legends World Championship, HALO World Championship, The Overwatch
League, IEM Katowice. Last year’s 2019 Fortnite World Cup paid US
$100,000,000 in prize money. Suffice it to say, eSports are immensely
popular, and are a form of competition that can easily occur without
breaking the social distancing rule.
Shift to eSports Betting Platforms
All the years,
iGaming companies have been building bigger and better software
platforms for sports betting. Electronic sports were considered a
minuscule niche market for tech geeks and basement dwellers. Now,
companies like GameCo see the eSports gambling market as a perfect
solution to existing circumstances.
It was announced
this week that GameCo
has entered into partnership with GRID, a North American
eSports data provider and statistics aggregator, to develop a
comprehensive betting platform. GRID’s existing data and streaming
software will be integrated into GameCo’s video gambling machine
(VGM) platforms, for immediate distribution online, and –
post-coronavirus quarantine – at land-based casinos, as well.
gambling is a tremendous untapped market across North America,”
comments GameCo CoFounder and CEO, Blaine Graboyes. “In partnering
with GRID, our combined industry knowledge, infrastructure, and
technology will usher in a new era of engagement. We are thrilled to
help make esports analytics and betting accessible for sportsbooks
GameCo + eSports = Ultimate Skill-Gaming VGMs?
Some of the
industry’s most avid users may remember that GameCo was among the
pioneers of the skill-gambling market back in 2015. The company was
responsible for installing the very first arcade-style VGMs in North
American casinos, from California to New Jersey.
responsible for the distribution of casino games with arcade
features, like Mystery of the Secret Temple, a match-3 jewel game,
and All-Star Hoops, a basketball-themed pick-3 game with a slam
dunking bonus feature. These games and more are geared at attracting
the Millennial generation to the gaming floor.
cracked the code for revolutionizing the casino experience for a
generation that is used to, and expects, quality game-play in an
accessible way,” said Moritz Maurer, CEO of GRID. “We are always
looking for strong partners who believe in esports and its potential
in the same way we do. GameCo was a clear choice in this regard and
we are excited to expand our platform and efforts to a broader
It’s no secret
that sports bettors and handicappers are craving a new product now
that the COVID-19 crisis has all-but eliminated athletic sporting
events. Some experts say the upcoming wave of eSports betting
platforms are virtually guaranteed to draw the masses. “If you
build it, they will bet…”
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(Remember to gamble responsibly)